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Selecting the Right Printer
Do they have the right equipment to produce your job efficiently?
In addition to presses and the number of colors they can handle, ask if they specialize in any certain type of work or quantity ranges. Understand what services they perform in-house and what services they have to buy-out.
Do they produce an acceptable quality of work?
Quality of work may vary greatly from printer to printer. Remember great press equipment does not make great press operators. Ask for some printed samples similar to pieces you have printed or plan to print.
How long have they been in business? How experienced are they?
What separates a great printer from an average one is a team of dedicated, experienced people. Tap into the knowledge of the company you work with. They should be able to offer creative ideas and practical assistance to solve any printing issues that may arise.
Do they work out issues fairly?
Occasionally work needs to be revised. Is the situation resolved equitable to all? It is a good idea to inquire in advance what costs will be to make changes.
Choosing The Right Paper
The intended use of the piece determines what paper quality is acceptable.
Performance varies greatly. Select stock that meets the technical production requirements of the job.
Jobs printed on matte or dull coated stocks may need to be sealed with a varnish or aqueous coating.
Availability may be an issue for specialty or mill items and minimum order quantities may apply.
The "feel" of the paper is often very important. Remember, stock samples are free.
Paper is classified (according to the American Forest & Paper Association) by its brightness, #1 being the brightest, and #5, the least bright. Within each grade, papers are offered in virgin or recycled, sheet or web (referring to the type of press on which the sheet will be printed).
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